Koi's Mission
Create and ensure universal, equitable access to quality information
Reward creators directly for the content they produce
When people have access to resources, they can create, innovate, and change the world. This kind of transformation should be available to more than just those who can afford to pay for it, unfairly skewing progress towards the wealthy.
Koi was founded on fairness, trust, and one immense objective: to give creators a space where they permanently own and earn the value they deserve from their content.
This lack of access to resources is amplified in the creator space too. When you take a beautiful photo and it goes viral on social media, the platform makes money off your work, not you— and they own it, too. Artists and other creators are exploited because they love what they do. You should earn the rewards for all your hard work and creativity.
We Value...
Openness
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For us, being “open” encompasses several concepts and summarizes a few core values including Transparency and Honesty.

As an organization in the blockchain space, we aim to be open in all aspects. Our products are all open-source (check out our Github) and we have a largely horizontal team structure.

We firmly believe that game-changing ideas can come from anywhere, and anyone can schedule a meeting to bring ideas for improving the company, products, or ecosystem.
Accessibility
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Accessibility is often used as a catch-all for “We care about people!” While we definitely do care about people, we see accessibility in a bigger scope. Yes, we are actively and constantly working to make our products more usable for people of all abilities. But we are also focusing on how Koi can empower equitable access to information around the world.

We also started the Koi Foundation to help people with great ideas build innovative new projects on Koi, regardless of access to other funding.
Sustainability
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One big criticism of popular blockchains is that they are terrible for the environment. Proof of Work requires an enormous amount of energy. At Koi, we developed a new verification method, Proof of Real Traffic, to engage all the benefits of blockchain without such environmental harm.

The current ad economy is unsustainable, getting more annoying and paywalls more frustrating. We are creating an ecosystem where creators are compensated fairly as a sustainable solution.
For us, being “open” encompasses several concepts and summarizes a few core values including Transparency and Honesty.

As an organization in the blockchain space, we aim to be open in all aspects. Our products are all open-source (check out our Github) and we have a largely horizontal team structure.

We firmly believe that game-changing ideas can come from anywhere, and anyone can schedule a meeting to bring ideas for improving the company, products, or ecosystem.
Accessibility is often used as a catch-all for “We care about people!” While we definitely do care about people, we see accessibility in a bigger scope. Yes, we are actively and constantly working to make our products more usable for people of all abilities. But we are also focusing on how Koi can empower equitable access to information around the world.

We also started the Koi Foundation to help people with great ideas build innovative new projects on Koi, regardless of access to other funding.
One big criticism of popular blockchains is that they are terrible for the environment. Proof of Work requires an enormous amount of energy. At Koi, we developed a new verification method, Proof of Real Traffic, to engage all the benefits of blockchain without such environmental harm.

The current ad economy is unsustainable, getting more annoying and paywalls more frustrating. We are creating an ecosystem where creators are compensated fairly as a sustainable solution.
We’ve become so used to “free” stuff on the internet that we (our data) have become the product. In this model creators lose out, sometimes pursuing other careers because creating is not sustainable in the long term. We want to help creators get paid for their work, and allow them to keep making more work that people love.
If you notice a way we could better embody and promote these values, please reach out to us.
We are always looking for feedback on our blindspots.
Want to learn more?
Check out Koi’s blog.